Banks Not Delivering the Experience Consumers Demand
The large gap between marketer and customer perceptions about delivering excellent customer experience shows that banks have much work to do
The large gap between marketer and customer perceptions about delivering excellent customer experience shows that banks have much work to do
Former enemies, FinTechs can now be a lifeline through partnerships, enabling banks to offer banking-as-a-service and embedded finance
Using data to build an emotional relationship with the customers based on the customers’ desired outcomes will result in great Customer Experience
The World Bank report says that you can be both big and diversified, or small and hyper-focused. However, in the future, life in the middle may not work as well.